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MSME: Why product quality matters more today?

What comes to mind when you hear of coffee grown and processed in Kenya, clothes made in Turkey or cars made in Germany?

it is the quality of the product or service.

Quality can be described as the degree of excellence. From improving processes, systems, products and services to making sure that the whole organisation is fit and effective, managing quality effectively enhances an organisation’s potential for success. Quality is central to a country’s brand and reputation. It protects organisations against risks, increases their efficiency, boosts profits and makes them sustainable.

On the other hand, failures in quality resulting from poor governance, ineffective assurance and resistance to change can have dire consequences for businesses. Many will remember the reputational crises endured by BP resulting from the Gulf of Mexico oil spill of 2010, and VW emission cheating scandal of 2015. Both companies are dealing with the ramifications to date. The fallout could have been avoided through effective management of the quality of outputs. 


Quality is not just about disaster prevention, but also achieving great results. Today, it is more important than any other time to match one’s services and products to the needs of their customer. As the international business environment becomes increasingly competitive, customers are more and more demanding and discerning about quality.

What comes to mind when you hear of coffee grown and processed in Kenya, clothes made in Turkey or cars made in Germany? I am certain that it is the quality of the product or service.

Quality can be described as the degree of excellence. From improving processes, systems, products and services to making sure that the whole organisation is fit and effective, managing quality effectively enhances an organisation’s potential for success. Quality is central to a country’s brand and reputation. It protects organisations against risks, increases their efficiency, boosts profits and makes them sustainable.

On the other hand, failures in quality resulting from poor governance, ineffective assurance and resistance to change can have dire consequences for businesses. Many will remember the reputational crises endured by BP resulting from the Gulf of Mexico oil spill of 2010, and VW emission cheating scandal of 2015. Both companies are dealing with the ramifications to date. The fallout could have been avoided through effective management of the quality of outputs. 

Quality is not just about disaster prevention, but also achieving great results. Today, it is more important than any other time to match one’s services and products to the needs of their customer. As the international business environment becomes increasingly competitive, customers are more and more demanding and discerning about quality.